Working with Transport for London and leasing agent, Appear Here, to transform Old Street Station into a pop-up retail hub. A retail space that is curated around a new theme each quarter, and rented weekly, monthly or quarterly.
A wayfinding system was devised to help travelers navigate the underground tunnels. Here, colour was wrapped from floor to wall, to ceiling, giving each tunnel a distinct identity.
As a result, the mood of the space was lifted, and the memorable identity ensured that the space was easier to navigate.