Creating impactful moments
of storytelling and expression
The design process is made up of three stages: Immersion design and realisation. In practice, this means working together with clients and partners at the beginning of a project to enable a true understanding of deliverables, touchpoints, and problems. This process will help inform a more tangible and meaningful design approach and creative direction. This process is not always linear, but these stages form the core of my work.
By working this way, I can help existing brands implement their identity into built environments or develop new brand identities for specific locations. Our business is longevity, with placemaking that create long-lasting inspirational moments and impactful legacy.
1 – Immersion
A clear and focused design strategy is essential for strong spatial placemaking. With strategic reasoning at the heart of every project, I help analyse the best ways to serve your goals through brand identity, wayfinding and environmental graphics. Dissecting the brief, visiting the site, analysing plans, and discussing possible pitfalls with stakeholders is a fundamental process before developing a compelling strategy that drives the intent and narrative of the project into existence.
2 – Design
The design process is informed by the tailored project strategy, everyday inspiration, industry experiences and insights. During the design phase, each concept is meticulously evaluated to ensure alignment with agreed-upon strategies, user journeys, and project goals. The presented concepts are then evolved into preliminary and final designs, incorporating feedback to achieve an optimal result that is both inspiring and fully aligned with the project vision.
3 – Realisation
The success of a great concept is only as good as it’s implementation. To guarantee that the quality of creative ideas and design strategy is seamlessly realised, production and installation are overseen at every stage from the meticulous specification at tender to the installation on site. To achieve this, we collaborate with a network of trusted partners, each specialising in specific applications or production methods.